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AUTO CONNECTION
HAWAII
CLIENT PROFILE
used car dealership
INITIATIVE
increase engagement through social media to increase car sales
KEY SERVICES
video creative, full-service social medai campaign implementation
OUR APPROACH
1 Create customized audience segments via Social Media
2 Craft relevant messaging to effectively reach core audience
3 Geo-target Hawaii Residents
4 Monitor activity and optimize against landing page engagements
In order to increase car sales for Auto Connection, Lent Enterprises came up with a 4 step process:
1 DEFINE THE TARGET AUDIENCE ON SOCIAL MEDIA AND CREATE A CUSTOMIZED CAMPAIGN TO APPEAL TO THIS AUDIENCE.
2 CAMPAIGN CONCEPTION AND VIDEO CAMPAIGN EXECUTION THAT APPEALS TO THE TARGET AUDIENCE IDENTIFIED IN STEP 1.
3 SEND CAMPAIGN MESSAGES TO TARGET AUDIENCE TO INCREASE CAR SALES.
4 FOLLOW ENGAGEMENT WITH THE CAMPAIGN AND OPTIMIZE.
$0.01
cost per
engagement
(cpe)
$0.13
cost per click
(cpc)
9,954
egagements (likes,
shares, tags, ect.)
927
website clicks
2.666%
click thru rate
(ctr)
Facebook Fan Page likes:
Before Campaign: less than 1.5k
Campaign Yield: 7,053 LIKES
THE RESULTS
WE YIELD THESE KIND OF RESULTS WITH OUR INNOVATIVE CREATIVE STRATEGIES THAT APPEAL TO THE TARGET AUDIENCES WE IDENTIFY BEFORE WE PRODUCE OR IMPLEMENT YOUR CAMPAIGN. WE FOLLOW THROUGH AND WE PRODUCE ABOVE AVERAGE RESPONSES TO ACHIEVE ANY GOAL.
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